| 000 | 00979nam a2200301 u 4500 | ||
|---|---|---|---|
| 001 | 000044751 | ||
| 005 | 20230826153136.0 | ||
| 008 | 980408s1986 ai |||||||||||||eng|d | ||
| 020 | _a0-538-19253-4 | ||
| 040 | _aAM, AiYeEPHG, 19980408 | ||
| 100 | 1 | _aSheth, Jagdish N. | |
| 245 | 1 | 0 |
_aMarketing theory : _bClassic and contemporary readings / _cJagdish N. Sheth, Dennis E. Garrett. |
| 260 |
_aCincinnati, Ohio : _bSouth-Western Publ. Co. , _c1986. |
||
| 300 | _a872 p. | ||
| 650 | 1 | 4 | _aMarketing |
| 653 | 0 | _aCommodity school | |
| 653 | 0 | _aConsumer buyer behavior school | |
| 653 | 0 | _aGeneral theories of marketing | |
| 653 | 0 | _aGeneric concept | |
| 653 | 0 | _aHistory of marketing thought | |
| 653 | 0 | _aInstitutional structure school | |
| 653 | 0 | _aInterorganizational behavior school | |
| 653 | 0 | _aMarketing thought | |
| 653 | 0 | _aNature and scope of marketing | |
| 653 | 0 | _aRequirements for theory in marketing | |
| 700 | 1 | _aGarrett, Dennis E. | |
| 999 |
_c32732 _d32732 |
||
| 942 | _cBK | ||