| 000 | 00978nam a2200325 u 4500 | ||
|---|---|---|---|
| 001 | 000044747 | ||
| 005 | 20230826153134.0 | ||
| 008 | 980408s1989 ai |||||||||||||eng|d | ||
| 020 | _a0-256-06813-5 | ||
| 040 | _aAM, AiYeEPHG, 19981215 | ||
| 100 | 1 | _aBoyd, Harper W. | |
| 245 | 1 | 0 |
_aMarketing research : _bText and cases / _cHarper W. Boyd, Ralph Ph.D. Westfall, Stanley F. Stasch. |
| 250 | _a7th ed. | ||
| 260 |
_aHomewood, Illinois : _bRichard D.Irwin, Inc. , _c1989. |
||
| 300 | _a816 p. | ||
| 504 | _aIncludes bibliographical references and appendixes, index | ||
| 650 | 1 | 4 | _aMarketing |
| 653 | _aInquiry | ||
| 653 | _aMarketing research | ||
| 653 | _aObservation method | ||
| 653 | _aProduct research | ||
| 653 | _aResearch procedure evaluation | ||
| 653 | _aResearch process | ||
| 653 | _aResearch report | ||
| 653 | _aResearch types | ||
| 653 | _aSales forecasting | ||
| 700 | 1 | _aWestfall, Ralph | |
| 700 | 1 | _aStasch, Stanley F. | |
| 999 |
_c32730 _d32730 |
||
| 942 | _cBK | ||