| 000 | 00636nam a2200229 u 4500 | ||
|---|---|---|---|
| 001 | 000044741 | ||
| 005 | 20230826153129.0 | ||
| 008 | 980305s1983 ai |||||||||||||eng d | ||
| 020 | _a0-471-09740-3 | ||
| 040 | _aAM, AiYeEPHG, 19981215 | ||
| 100 | 1 | _aAaker, David | |
| 245 | 1 | 0 |
_aMarketing research / _cDavid A. Aaker, George S. Day. |
| 250 | _a2nd ed. | ||
| 260 |
_aNew York : _bJohn Wiley & Sons, _c1983. |
||
| 300 | _a731 p. | ||
| 440 | 0 | _aWiley series in marketing | |
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 1 | 4 | _aSocial sciences |
| 653 | 0 | _aMarketing | |
| 700 | 1 | _aDay, George | |
| 999 |
_c32724 _d32724 |
||
| 942 | _cBK | ||