| 000 | 00780nam a2200277 u 4500 | ||
|---|---|---|---|
| 001 | 000044737 | ||
| 005 | 20230826153128.0 | ||
| 008 | 030329s1986 ||||||||||||||||||||eng d | ||
| 020 | _a0-07-044207-X | ||
| 040 | _aAM, AiYeEPHG, 19981215 | ||
| 100 | 1 | _aMyers, James H. | |
| 245 | 1 | 0 |
_aMarketing / _cJames H. Myers. |
| 260 |
_aNew York : _bMcGraw-Hill, Inc. , _c1986. |
||
| 300 | _a597 p. | ||
| 440 | 0 | _aMcGraw-Hill series in marketing | |
| 504 | _aIncludes bibliographies and index | ||
| 650 | 1 | 4 | _aMarketing |
| 653 | 0 | _aBrand loyalty | |
| 653 | 0 | _aCash-and-carry wholesalers | |
| 653 | 0 | _aDefensive packaging | |
| 653 | 0 | _aFederal Trade Commission | |
| 653 | 0 | _aFinancial services | |
| 653 | 0 | _aMarket potential | |
| 653 | 0 | _aMarket segmentation | |
| 999 |
_c32721 _d32721 |
||
| 942 | _cBK | ||