| 000 | 00942nam a2200325 u 4500 | ||
|---|---|---|---|
| 001 | 000044735 | ||
| 005 | 20230826153126.0 | ||
| 008 | 980622s1980 ||||||||||||||||||||eng d | ||
| 020 | _a0-88244-225-2 | ||
| 040 | _aAM, AiYeEPHG, 19981221 | ||
| 100 | 1 | _aHartley, Robert F. | |
| 245 | 1 | 0 |
_aMarketing mistakes / _cRobert F. Hartley. |
| 250 | _a2nd ed. | ||
| 260 |
_aColumbus, Ohio : _bGrid Publ. , _c1980. |
||
| 300 | _a229 pp. | ||
| 440 | 0 | _aGrid series in marketing | |
| 500 | _aAn instructor's guide to Marketing Mistakes by F. Hartley attached. | ||
| 650 | 1 | 4 | _aMarketing |
| 653 | 0 | _aAdidas | |
| 653 | 0 | _aCoors | |
| 653 | 0 | _aDangers of rash growth | |
| 653 | 0 | _aErrors in marketing strategy | |
| 653 | 0 | _aFallacy of conservatism | |
| 653 | 0 | _aGillette Company | |
| 653 | 0 | _aMarketing advantage slip away | |
| 653 | 0 | _aMishandling the public image | |
| 653 | 0 | _aPenney Company | |
| 653 | 0 | _aSlip away | |
| 999 |
_c32719 _d32719 |
||
| 942 | _cBK | ||