000			00975nam a2200313 u 4500
001			000044730
005			20230826153124.0
008			030329s1991 ||||||||||||||||||||eng d
020			_a0-13-552480-6
020			_a0-13-563479-2 (blue paper)
040			_aAM, AiYeEPHG, 19980403
100	1		_aKotler, Philip
245	1	0	_aMarketing management : _bAnalysis, planning, implementation, and control / _cPhilip Kotler.
250			_a7th ed.
260			_aEnglewood Cliffs, New Jersey : _bPrentice Hall, Inc., _c1991.
300			_axxvi, 756 p.
504			_aIncludes bibliographical references and indexes
650	1	4	_aMarketing management _9244865
653	0		_aAccelerated test marketing
653	0		_aAdoption process
653	0		_aDecision making
653	0		_aEmbargo
653	0		_aIncome market segmentation
653	0		_aJoint ventures
653	0		_aManagement contract
653	0		_aNetwork planning
653	0		_aPurchase frequency
999			_c32715 _d32715
942			_cBK