000			01020nam a2200325 u 4500
001			000044721
005			20230826153118.0
008			030329s1984 ||||||||||||||||||||eng d
020			_a0-538-19520-7
040			_aAM, AiYeEPHG, 19981215
245	0	0	_aMarketing decision making : _bAnalytic framework and cases / _cWilliam F. O'Dell, Andrew C. Ruppel, Robert H. Trent, William J. Kehoe.
250			_a3rd ed.
260			_aCincinnati, Ohio : _bSouth-Western Publ. Co., _c1984.
300			_a461 p.
504			_aIncludes appendix 451-454 pp., index 455-461 pp.
650	1	4	_aMarketing
653	0		_aAccounting data
653	0		_aBreakeven point
653	0		_aCapital budgeting process
653	0		_aDecision making
653	0		_aDiverse-cost criteria
653	0		_aFee income
653	0		_aMarketing decision
653	0		_aRecognizing the environment
700	1		_aO'Dell, William F.
700	1		_aRuppel, Andrew C.
700	1		_aTrent, Robert H.
700	1		_aKehoe, William J.
999			_c32707 _d32707
942			_cBK