000			00913nam a2200301 u 4500
001			000044720
005			20230826153117.0
008			030329s1979 ||||||||||||||||||||eng d
020			_a0-538-19510-X
040			_aAM, AiYeEPHG, 19981215
100	1		_aO'Dell, William F.
245	1	0	_aMarketing decision making : _bAnalytic framework and cases / _cWilliam F. O'Dell, Andrew C. Ruppel, Robert H. Trent.
250			_a2nd ed.
260			_aCincinnati, Ohio : _bSouth-Western Publ. Co. , _c1979.
300			_avi, 362 p.
504			_aIncludes index.
650	1	4	_aMarketing
653	0		_aAccounting data
653	0		_aBreakeven point
653	0		_aCapital budgeting process
653	0		_aDecision making
653	0		_aDiverse-cost criteria
653	0		_aMarketing decision
653	0		_aRecognizing the environment
700	1		_aRuppel, Andrew C.
700	1		_aTrent, Robert H.
999			_c32706 _d32706
942			_cBK