| 000 | 00951nam a2200313 u 4500 | ||
|---|---|---|---|
| 001 | 000044711 | ||
| 005 | 20230826153110.0 | ||
| 008 | 030329s1985 ||||||||||||||||||||eng d | ||
| 020 | _a0-673-15925-6 | ||
| 040 | _aAM, AiYeEPHG, 19980408 | ||
| 100 | 1 | _aMurphy, Patrick E. | |
| 245 | 1 | 0 |
_aMarketing / _cPatrick E. Murphy, Ben M. Enis ; Consult. ed. Thomas C. Kinner. |
| 260 |
_aGlenview, Illinois ; _aLondon : _bScott, Foresman and Co., _c1985. |
||
| 300 | _a654 p. | ||
| 440 | 0 | _aScott, Foresman series in marketing | |
| 504 | _aIncludes bibliographies and index | ||
| 650 | 1 | 4 | _aMarketing |
| 653 | 0 | _aChannels of distribution | |
| 653 | 0 | _aMarket research | |
| 653 | 0 | _aMarket segmentation | |
| 653 | 0 | _aMarketing environment | |
| 653 | 0 | _aMarketing strategy | |
| 653 | 0 | _aPlanning | |
| 653 | 0 | _aTest marketing | |
| 653 | 0 | _aVertical marketing system | |
| 700 | 1 | _aEnis, Ben M. | |
| 700 | 1 |
_aKinner, Thomas _4edt |
|
| 999 |
_c32697 _d32697 |
||
| 942 | _cBK | ||