000 | 00951nam a2200313 u 4500 | ||
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001 | 000044711 | ||
005 | 20230826153110.0 | ||
008 | 030329s1985 ||||||||||||||||||||eng d | ||
020 | _a0-673-15925-6 | ||
040 | _aAM, AiYeEPHG, 19980408 | ||
100 | 1 | _aMurphy, Patrick E. | |
245 | 1 | 0 |
_aMarketing / _cPatrick E. Murphy, Ben M. Enis ; Consult. ed. Thomas C. Kinner. |
260 |
_aGlenview, Illinois ; _aLondon : _bScott, Foresman and Co., _c1985. |
||
300 | _a654 p. | ||
440 | 0 | _aScott, Foresman series in marketing | |
504 | _aIncludes bibliographies and index | ||
650 | 1 | 4 | _aMarketing |
653 | 0 | _aChannels of distribution | |
653 | 0 | _aMarket research | |
653 | 0 | _aMarket segmentation | |
653 | 0 | _aMarketing environment | |
653 | 0 | _aMarketing strategy | |
653 | 0 | _aPlanning | |
653 | 0 | _aTest marketing | |
653 | 0 | _aVertical marketing system | |
700 | 1 | _aEnis, Ben M. | |
700 | 1 |
_aKinner, Thomas _4edt |
|
999 |
_c32697 _d32697 |
||
942 | _cBK |