| 000 | 00918nam a2200313 u 4500 | ||
|---|---|---|---|
| 001 | 000035280 | ||
| 005 | 20230826144945.0 | ||
| 008 | 980320s1989 ||| |||||||||||||eng d | ||
| 020 | _a0-03-022814-X | ||
| 020 | _a0-03-028523-2 | ||
| 040 | _aAM, AiYeEPHG, 19980320 | ||
| 100 | 1 |
_aBoone, Louis _9243538 |
|
| 245 | 1 | 0 |
_aContemporary marketing / _cBoone, Louis E., Kurtz, David L. |
| 250 | _a6th ed. | ||
| 260 |
_aChicago ; _aNew York : _bDryden Press, _c1989. |
||
| 300 | _a700 p. | ||
| 440 | 4 | _aThe Dryen Press series in marketing | |
| 504 | _aIncludes bibliography and index, glossary | ||
| 650 | 1 | 4 | _aMarketing |
| 650 | 1 | 4 | _aOrganizational behavior |
| 653 | 1 | _aAccessory equipment | |
| 653 | 1 | _aBrand hostaging | |
| 653 | 1 | _aCommodity rate | |
| 653 | 1 | _aDemographic segmentation | |
| 653 | 1 | _aEmbargo | |
| 653 | 1 | _aGlobal marketing strategy | |
| 700 | 1 |
_aKurtz, David L. _9243539 |
|
| 999 |
_c28692 _d28692 |
||
| 942 | _cBK | ||