000			00781nam a2200265 u 4500
001			000033432
005			20210102111935.0
008			980325s1990 ||||||||||||||||||||eng d
020			_a0-256-06865-8
020			_a0-256-08398-3
040			_aAM, AiYeEPHG, 19982503
100	1		_aMcCarthy, Jerome E.
245	1	0	_aBasic marketing : _bA managerial approach / _cMcCarthy Jerome E., Perreault William D.
250			_a10th ed.
260			_aBoston ; _aHomewood, Illinois : _bIrwin, _c1990.
300			_a734 p.
440		4	_aThe Irwin series in marketing
500			_aAuthor Index 707-712 pp.
500			_aSubject Index 713-722 pp.
500			_aGlossary 723-734 pp.
650	1	4	_aManagement
650	1	4	_aMarketing
700	1		_aPerreault, William D.
999			_c28008 _d28008
942			_cBK