| 000 | 00577nam a2200205 u 4500 | ||
|---|---|---|---|
| 001 | 000032278 | ||
| 005 | 20230826144413.0 | ||
| 008 | 990118s1992 us |||||||||||||||||eng d | ||
| 020 | _a0-13-14101-1 | ||
| 040 | _aAM, AiYeEPHG, 19980514 | ||
| 100 | 1 | _aAaker, David A. | |
| 245 | 1 | 0 |
_aAdvertising management / _cDavid A. Aaker, Rajeev Batra, John G. Myers. |
| 250 | _a4th ed. | ||
| 260 |
_aEnglewood Cliffs, New Jersey : _bPrentice Hall, Inc., _c1992. |
||
| 300 | _a593 p. | ||
| 650 | 1 | 4 | _aAdvertising |
| 700 | 1 | _aBatra, Rajeev | |
| 700 | 1 | _aMyers, John G. | |
| 999 |
_c27614 _d27614 |
||
| 942 | _cBK | ||