| 000 | 00641nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 000225409 | ||
| 003 | AM-YeNLA | ||
| 005 | 20230118161252.0 | ||
| 008 | 030515s1996 ai r 000 0 eng d | ||
| 020 | _a0-03-098367-3 | ||
| 041 | 0 | _aeng | |
| 100 | 1 | _aChurchill, Gilbert A. | |
| 245 | 1 | 0 |
_aBasic Marketing Research / _cGilbert A.Churchill. |
| 250 | _a3rd ed. | ||
| 260 |
_aPhiladelphia ; _aSan Diego, a. o. : _bThe Dryden Press, _c1996. |
||
| 300 | _a863 p. | ||
| 504 | _aIndex: p. 851-863 | ||
| 650 | 1 | 4 | _aMarketing |
| 650 | 1 | 4 | _aMeasurement Basics |
| 650 | 1 | 4 | _aAnalysis |
| 700 | 1 | _aChurchill, Gilbert A. | |
| 942 |
_2udc _cBK |
||
| 999 |
_c188270 _d188270 |
||