| 000 | 00673nam a2200241 4500 | ||
|---|---|---|---|
| 003 | AM-YeNLA | ||
| 005 | 20240625104637.0 | ||
| 008 | 150312s1984 us r 000 0 eng d | ||
| 020 | _a0-07-039191-2 | ||
| 041 | 0 | _aeng | |
| 100 | 1 | _aLynch, Richard L. | |
| 245 | 1 | 0 |
_aIntroduction to Marketing / _cRichard L. Lynch, Herbert L. Ross, Ralph D. Wray. |
| 260 |
_aUSA : _bMsGraw- Hil, _c1984. |
||
| 300 |
_a560p. ; _c24 cm. |
||
| 490 | 0 | _aMargetinc | |
| 504 | _aGlossary, p. 538-547 | ||
| 504 | _aIndex, p.548-560 | ||
| 650 | 1 | 4 | _aIntroduction to marketing |
| 650 | 1 | 4 | _aIncludes index |
| 700 | 1 | _aRoss, Herbert L. | |
| 700 | 1 | _aWray, Ralph D. | |
| 942 |
_cBK _2udc |
||
| 999 |
_c1301963 _d1301945 |
||