000 01240nam a22002417a 4500
003 AM-YeNLA
005 20230823211516.0
008 170817s20132013nyua||||r|||||001|0|eng||
020 _a9780415530033(pbk)
040 _aAM-YeNLA
_beng
_cAM-YeNLA
041 0 _aeng
080 _a338.24:7 (NLA)
100 1 _aVarbanova, Lidia
245 1 0 _aStrategic management in the arts /
_cLidia Varbanova.
250 _a[1 ed.]
260 _aNew York ;
_aLondon :
_bRoutledge,
_c2013.
300 _axvii, 358 pages :
_bill. ;
_c25 cm.
504 _aIncludes index.
505 0 _aContents: Innovation and entrepreneurship in the arts: a strategic approach -- Strategic management: essence, role and phases -- Strategic planning process, methods and types of plans -- Strategic thinking: vision, mission and objectives -- Strategic analysis: : the arts organisation and its environment -- Choice of strategies -- Marketing, creative programming and audience development plan -- Human resource management plan -- Technological and production plan -- Financial and fundraising plan -- Implementation, monitoring and strategic reflection.
650 1 4 _aArts
_xManagement
_vTextbooks
650 1 4 _aStrategic planning
_vTextbooks
942 _2udc
_cBK
999 _c1194166
_d1194148