Վերաձևակերպիր քո փնտրումը
Հասանելիություն
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Հեղինակներ
- Anderson, B. Robert
- Anderson, Rolph E.
- Brogowicz, Andrew A.
- Bush, Alan J.
- Buskirk, Richard H.
- Buskirk, Richard Hodart
- Cardozo, Richard N>
- Cox, Keith K.
- Cron, William L.
- Cundiff, Edward W.
- Dalrymple, Douglas J.
- Dodge, Robert H.
- Downing, George D.
- Farris, Paul W.
- Farris, Paul. W.
- Futrel, Charles M.
- Govoni, Norman A. P.
- Grashof, John F.
- Hair, Joseph F.
- Hirsch , Albert A.
- Hughes, David G.
- Ingram, Thomas N.
- Johnson, Eugene M.
- Johnson, Webster H.
- Kelley, Eugene J.
- Kirkpatrick, Charles A.
- Klompmaker, Jay E.
- Kotler, Philip
- Kurtz, David L.
- LaForge, Raymond W.
- LaForge, Thomas N.
- Lazer, William
- Lovell, Michael C.
- Mahajan, Vijay
- McCarthy, Jerome E.
- Pickens, James W.
- Quelch, John A.
- Russ, Frederick A.
- Scheuing, Eberhard E.
- Schultz, Randall L.
- Shimp, Terence A.
- Simpson, Edwin K.
- Singler, Charles H.
- Stanton, William J.
- Still, Richard R.
- Wasson, Chester R.
- Webster, Frederick E.
- Welch, Joe L.
- Wind, Yoram
- Wotruba, R. Thomas
- Ցույց տուր ավելին
- Ցույց տուր ավելի քիչը
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Նյութի տեսակներ
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Մատենաշար
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Թեմաներ
- Acceptance testing
- Addressees, essays, lectures
- Addresses, essays, lectures
- Advertising
- Balance sheet close
- Behavioral change model
- Business
- Buyer behavior
- Case studies
- Cases
- Communication in marketing
- Company interactions
- Customer sales plan
- Deceptive advertising
- Decision making
- Direct marketing
- Econometric methods
- Experimental research
- Industrial marketing
- Industrial sales
- Management
- Marginal customer
- Market segmentation
- Marketing
- Marketing audit
- Marketing management
- Marketing mix
- Marketing research
- Marketing, retailing and salesmanship
- Mathematical models
- Moove good
- Multinational product planning
- New business selling
- New products
- New products decisions
- One-price policy
- Organizational design
- Price decisions
- Pricing
- Product augmentation
- Product management
- Product-marketing matrix
- Promotions
- Purchasing involvement
- Retail selling
- Retail trade-management
- Sales management
- Sales promotion
- Selling
- case studies
- Ցույց տուր ավելին
- Ցույց տուր ավելի քիչը
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Հավաքածուներ
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Պահումը իրականացնող գրադարաններ