Who governs? : presidents, public opinion, and manipulation / James N. Druckman and Lawrence R. Jacobs.

Cont. : Political representation and presidential manipulation --
Presidential crafted talk and democratic theory --
The political strategy of tracking the public --
Presidential strategies to shape public opinion --
How White House strategy drives the collection and use of its polling --
Segmented representation --
Elite strategies to prime issues and image --
America's democratic dilemmas --
The effects and limits of presidential efforts to move public opinion --
Rethinking representation.