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Հասանելիություն
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Հեղինակներ
- Aaker, David
- Aaker, David A.
- Alaverdian, Karen
- Albaum, Gerald
- Amalyan, Sevak
- Assael, Henry
- Bagozzi, Richard P.
- Beik, Leland L.
- Bennett, Peter D.
- Blackwell, Kristina S.
- Blackwell, Roger D.
- Blair, Edward
- Blankenship, Albert Breneman
- Bloom, Paul N.
- Blythe, Jim
- Bolling H. Christine
- Bouquerel, Fernand
- Bowers Douglas E.
- Boyd, Harper B.
- Boyd, Harper W.
- Breen, George Edward
- Brinberg, David
- Britt, Steuart Henderson
- Broome, Charles L.
- Churchill, Gilbert A.
- Day, George S.
- Dillon, William R.
- Engel, James F.
- Enis, Ben M.
- Firtle, Neil H.
- Gates, Roger H.
- Hawkins, Del I.
- Kanuk, Leslie Lazar
- Kassarjian, Harold H.
- Kumar, V.
- Madden, Thomas J.
- Malhotra, Naresh K.
- McDaniel, Carl D.
- Miniard, Paul W.
- Parasuraman, A.
- Peterson, Robert A.
- Robertson, Thomas S.
- Stasch, Stanley F.
- Sudman, Seymour
- Tull, Donald S.
- Weiers, Ronald M.
- Wentz, Walter B.
- Westfall, Ralph
- Zaltman, Gerald
- Zikmund, William G.
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Նյութի տեսակներ
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- Agricultural Economic Report
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- Irwin/McGraw-Hill Series in Marketing
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- Que sais-je? : Collection encyclopédique
- Research in marketing. Supplement
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- Southern cooperative series bulletin
- Technical Bulletin
- The Dryden Press Series in Marketing
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- The Dun-Donnelley Publishing Corporation's series in marketing
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