TY  - BOOK
AU  - Gladwell,Malcolm
TI  - The tipping point: how little things can make a big difference 
SN  - 0-316-34662-4
PY  - 2002///
CY  - Boston
PB  - Little, Brown
KW  - Social psychology
KW  - Contagion (Social psychology)
KW  - Causation
N1  - New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables; Includes bibliographical references and index
ER  -