Kaushik, Avinash. <br/><br/>
Web analytics 2.0 :  the art of online accountability & science of customer centricity / 
Avinash Kaushik. 
 - Indianapolis, IN :  Wiley,  2010. 
 - 475 p. :  ill., maps ;  24 cm. +  1 CD-ROM (4 3/4 in.) 
<br/><br/> Includes index. 
<br/><br/><br/>System requirements : PC running Microsoft Windows 98, 2000, NT4 (with SP4 or later), ME, XP, or Vista. Macintosh running Apple OS X or later. CD-ROM drive. 
<br/><br/><label>ISBN: </label>978-0-470-52939-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Web usage mining.<br/>Internet users--Statistics--Data processing.<br/>Internet marketing.<br/>Web site development.