TY  - BOOK
AU  - Ries,Al
AU  - Trout,Jack
AU  - Ampudia,Gloria Presa
AU  - Fortuny,Raul Peralba
TI  - Posicionamiento
SN  - 8476155662
PY  - 1989///
CY  - Madrid etc.
PB  - McGraw - Hill
KW  - Positioning
KW  - Advertising
KW  - Business & economics
KW  - Advertising & Promotion
N1  - With softcover
ER  -