Urban, Glen L. <br/><br/>
Advanced marketing strategy :  phenomena, analysis, and decisions / 
Glen L. Urban, Steven H. Star. 
 - Englewood Cliffs, NJ :  Prentice-Hall International,  c1991. 
 - xx, 563 p. :  ill ;  27 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0138519404 (Prentice-Hall international edition) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Strategic planning