Kotler, Philip <br/><br/>
Marketing :  an inroduction / 
by Philip Kotler, Gary Armstrong. 
 - 2nd ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1990. 
 - xxiv, 592 p. :  ill. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0-13-558883-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing