Dent, Julian 1957 -

Distribution Channels : Understanding and Managing Channels to Market / By J. Dent. - London ; Philadelphia ; New Delhi : Kogan Page, 2008. - 322 p. : tables ; 24 cm.

With hard and supercover With love to my wife, Jan, and to our chidren , Laura and Ian

Index: pp. 313-322

Cont.: 1. Introduction and why business models matter -- Introduction -- Why business models matter -- Pt. 2. Distributors and wholesalers -- The role of the distributor -- How the distributor business model works -- Margins and profitability -- Working capital -- Productivity -- Sustainability -- Managing growth -- How to sell to distributors -- Pt. 3. Final-tier trade channel players -- The roles of the final-tier trade channel players -- How the business model of the final-tier trade channel players works -- Sales and utilization -- Gross margin and recoverability -- Working capital management -- Value creation and growth -- How to sell to final-tier trade channel players -- Pt. 4. Retailers -- The role of retailers -- How the retail business model works -- The measures that matter and how to manage with them -- How to sell to retailers.

978-0-7494-5256-8


Marketing channels
Business planning