TY  - BOOK
AU  - Hunt,Terry
AU  - Humby,Clive
AU  - Phillips,Tim
TI  - Scoring points: how Tesco continues to win customer loyalty 
SN  - 0-7494-4752-4
PY  - 2007///
CY  - London, Philadelphia
PB  - Kogan Page
KW  - Tesco
KW  - History
KW  - Firm
KW  - 20th century
KW  - Customer loyalty programs
KW  - Case Studies
N1  - With supervover; Index: p. 285-294; Cont.: Questions of loyalty -- Making loyalty pay -- Clubcard on trial -- Because we can -- Every little helped -- Data, lovely data -- Four Christmases a year -- The quarterly me -- You are what you eat -- Lifestyles become habits -- Launching a bank -- Babies, beauty and wine -- A bigger deal -- From mouse to house -- Five challenges for the future
ER  -