Hunt, Terry  1955- <br/><br/>
Scoring points :  how Tesco continues to win customer loyalty / 
By T. Hunt, Clive Humby, Tim Phillips. 
 - 2nd ed. 
 - London ;  Philadelphia :  Kogan Page,  2007. 
 - X, 294 p. :  ill. ;  24 cm. 
<br/><br/> With supervover 
<br/><br/>Index: p. 285-294 
<br/><br/>Cont.: Questions of loyalty -- Making loyalty pay -- Clubcard on trial -- Because we can -- Every little helped -- Data, lovely data -- Four Christmases a year -- The quarterly me -- You are what you eat -- Lifestyles become habits -- Launching a bank -- Babies, beauty and wine -- A bigger deal -- From mouse to house -- Five challenges for the future. 
<br/><br/><label>ISBN: </label>0-7494-4752-4 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Tesco Firm --History--20th century
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer loyalty programs--Case Studies