Dartnell Marketing Manager's Handbook / 
Edt. by S.H. Britt & N.F. Guess. 
 - Second Edition 
 - Chicago :  Dartnell Corporation,  1983. 
 - 1293 p. :  fig., tables. 
<br/><br/>Includes Index. 
<br/><br/><label>ISBN: </label>0-85013-135-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing