TY  - BOOK
AU  - Bateman,Thomas S.
AU  - Zeithaml,Carl P.
TI  - Management: Function and Strategy 
SN  - 0-256-10020-9
PY  - 1993///
CY  - Burr Ridge, Illinois
PB  - Richard D. Irwin, Inc.
KW  - Management
N1  - Includes Bibliographical References and Index
ER  -