TY  - BOOK
AU  - Enis,Ben M.
AU  - Broome,Charles L.
TI  - Marketing decisions : A Bayesian approach
SN  - 0-7002-2328-2
PY  - 1971///
CY  - Scranton, Toronto
PB  - Intext Education Publishers
KW  - Marketing research
KW  - Bayesian statistical decision theory
N1  - Includes index
ER  -