Enis, Ben M. <br/><br/>
Marketing decisions : A Bayesian approach / 
Ben M. Enis, Charles L. Broome. 
 - Scranton ;  Toronto :  Intext Education Publishers,  1971. 
 - ix, 146 p. :  ill. ;  21 cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0-7002-2328-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Bayesian statistical decision theory