Evans, Joel R. <br/><br/>
Marketing / 
Joel R. Evans, Barry Berman. 
 - 6th ed 
 - New York ;  London :  Macmillan Publ. Co.,  c1994. 
 - xxxi, 773, [72] p. :  col. ill. ;  29 cm. 
<br/><br/><label>ISBN: </label>0-02-334270-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing