TY  - BOOK
AU  - Greer,Thomas V.
TI  - Cases in marketing: orientation, analysis, and problems 
SN  - 0-02-347080-1
PY  - 1987///
CY  - New York, London
PB  - Macmillan ;, Collier Macmillan Publishers,.
KW  - Marketing
KW  - Case studies
N1  - Includes bibliographical references
ER  -