TY  - BOOK
AU  - Cunningham,William H.
AU  - Cunningham,Isabella C.M.
TI  - Marketing: A mangerial approach 
SN  - 0-538-19100-7
PY  - 1981///
CY  - Cincinnati, Dallas
PB  - South-Western Publ. Co.
KW  - Marketing
KW  - Marketing management
N1  - Includes glossary and index; Foot notes
ER  -