Nelson Roy Paul <br/><br/>
The design of advertising / 
R.P. Nelson. 
 - 6-th ed. 
 - Dubuque, Iowa :  Wm. C. Brown Publishers,  1989. 
 - xi, 448 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliography and index 
<br/><br/><label>ISBN: </label>0-697-04374-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>The design of advertising