Peterson, Robert A. <br/><br/>
Marketing research / 
R.A. Peterson. 
 - Plano, Texas :  Business Publications, Inc.,  1982. 
 - xvi, 679 p. :  ill. ;  24 cm. 
<br/><br/> Foot note 
<br/><br/>Includes appendix and index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research