TY  - BOOK
AU  - Nickels,William G.
AU  - Wood,Marian Burk
TI  - Marketing: relationships, quality, value 
SN  - 1-57259-144-7
PY  - 1997///
CY  - New York
PB  - Worth Publishers
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -