Nickels, William G. <br/><br/>
Marketing :  relationships, quality, value / 
William G. Nickels, Marian Burk Wood. 
 - New York :  Worth Publishers,  c1997. 
 - xxxviii, 633, 31, 10, 33, 3, 26 p. :  col. ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>1-57259-144-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.