Perreault, William D. <br/><br/>
Applications in basic marketing :  clippings from the popular business press / 
W. D. Perreault, E. J. McCarthy. 
 - 1997-1998 edition 
 - Boston ;  New York :  Irwin/McGraw-Hill,  1998. 
 - 227 p. :  ill. ;  26 cm. 
<br/><br/><label>ISBN: </label>0-256-27055-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing