TY  - BOOK
AU  - Bernhardt,Kenneth L.
AU  - Kinnear,Thomas C.
TI  - Cases in marketing management
SN  - 0-256-03055-3
PY  - 1985///
CY  - Plano, Tex.
PB  - Business Publications, Inc.
KW  - Marketing
KW  - Decision making
KW  - Case studies
N1  - Includes index
ER  -