Bernhardt, Kenneth L. <br/><br/>
Cases in marketing management / 
by K.L. Berhardt, Th.C. Kinnear. 
 - 3-rd ed. 
 - Plano, Tex. :  Business Publications, Inc.,  1985. 
 - xiii, 705 p. :  ill. ;  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0-256-03055-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making--Case studies