TY  - BOOK
AU  - Aaker,David A.
AU  - Kumar,V.
AU  - Day,George S.
TI  - Marketing research
SN  - 0-471-55254-2
PY  - 1995///
CY  - New York, Chichester
PB  - Wiley
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -