Aaker, David A. <br/><br/>
Marketing research / 
David A. Aaker, V. Kumar, George S. Day. 
 - 5th ed. 
 - New York ;  Chichester :  Wiley,  1995 
 - xvi, 783 p. :  ill. (some col.) ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0-471-55254-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.