McCarthy, Jerome E. <br/><br/>
Essentials of marketing :  A global-managerial approach / 
J.E. McCarthy, W.D. Perreault. 
 - 6-th ed. 
 - Boston ;  Sydney :  Irwin,  1994. 
 - xxiii, 552 p. :  ill. ;  26 cm. 
 - The Irwin Series in Marketing .
<br/><br/> Includes index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing