TY  - BOOK
AU  - Lamb,Charles W
AU  - Hair,Joseph F
AU  - McDaniel,Carl
TI  - MKTG: Department of marketing and logistics: California State University, Fresno 
SN  - 1111465991
PY  - 2010///
CY  - Australia, a. o.
PB  - Cengage learning
KW  - Marketing
ER  -