Lamb, Charles W <br/><br/>
MKTG :  Department of marketing and logistics: California State University, Fresno / 
C.W. Lamb, J.F. Hair, C. McDaniel. 
 - Australia, a. o. :  Cengage learning,  2010. 
 - v. p. 
<br/><br/><label>ISBN: </label>1111465991 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing