TY  - BOOK
AU  - Lascu,Dana-Nicoleta
AU  - Clow,Kenneth E.
TI  - Marketing frontiers: concepts and tools 
SN  - 1592600891 (pbk.)
U1  - 658.8 22
PY  - 2004///
CY  - Cincinnati
PB  - Atomic Dog Pub.
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -