Lascu, Dana-Nicoleta. <br/><br/>
Marketing frontiers :  concepts and tools / 
Dana-Nicoleta Lascu, Kenneth E. Clow. 
 - Cincinnati :  Atomic Dog Pub.,  c2004. 
 - xvi, 623 p. :  ill. ;  28 cm. 
 - 658.8 .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1592600891 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8