Marketing : real people, real choices /
Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart.
- 4th ed.
- Upper Saddle River, N.J. : Pearson Prentice Hall, c2006.
- xxxii, 592 p. : col. ill. ; 28 cm.
- 658.8/0023/73 .
Includes bibliographical references (p. 551-562) and index.