Solomon, Michael R

Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart. - 4th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2006. - xxxii, 592 p. : col. ill. ; 28 cm. - 658.8/0023/73 .

Includes bibliographical references (p. 551-562) and index.

0131449680


Marketing--Vocational guidance.

658.8/0023/73