TY  - BOOK
AU  - Lamb,Charles W.
AU  - Hair,Joseph F.
AU  - McDaniel,Carl
TI  - MKTG what's inside: Core marketing concepts! : A learning-centric solution for today's students, Useful online study resources, Department of marketing and logistics, California State University, Fresno 
SN  - 1111003335
PY  - 2009///
CY  - Australia, a. o.
PB  - Cengage learning
KW  - Marketing
ER  -