Churchill, Gilbert A. <br/><br/>
Basic marketing research / 
 Marketing research 
Gilbert A. Churchill, Jr. 
 - 4th ed. 
 - Fort Worth :  Dryden Press,  c2001. 
 - xvii, 830 p. :  ill. (some col.) ;  29 cm. 
 - The Dryden Press series in marketing .
 - 658.8/3 .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0030211042 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.8/3